Client Background:

Al Hashim is a luxury perfume brand in Palestine, specializing in high-quality fragrances that capture the essence of cultural heritage and timeless sophistication. The brand prides itself on blending rich, traditional scents with modern perfumery techniques to create a unique product line that resonates with fragrance enthusiasts.

Challenge:

While Al Hashim had a strong product offering, the company faced challenges in reaching a wider audience, particularly in international markets. Additionally, the brand’s digital presence needed enhancement to reflect the luxury nature of its products and increase online engagement. They required a comprehensive website that would showcase their products, facilitate online sales, and establish a strong connection with customers through storytelling.

Solution:

Our team worked with Al Hashim to develop a multi-faceted solution:

• Website Design & Development: We built a fully functional, visually stunning e-commerce website that showcases Al Hashim's perfumes and brand story.

• Brand Identity Refinement: We refined their visual and messaging identity to better reflect the luxury and cultural richness of their fragrances.

• SEO and Digital Marketing: We implemented an SEO strategy to improve organic search visibility and drive traffic, along with targeted digital marketing campaigns.

Key Strategies Implemented:

1. Website Revamp:

   • Created a luxury e-commerce platform to showcase products.

   • Integrated seamless user experience and shopping functionality.

2. Content Strategy:

   • Highlighted Al Hashim's rich cultural heritage and product uniqueness through storytelling on the website and social media.

3. Search Engine Optimization (SEO):

   • Implemented an SEO strategy to improve search rankings, especially targeting fragrance enthusiasts and the international market.

4. Digital Advertising Campaigns:

   • Ran targeted Google Ads and social media campaigns to reach a wider audience, focusing on both regional and international customers.

Results:

• Al Hashim saw a 35% increase in website traffic within the first three months of launching the revamped platform.

• Online sales increased by 50%, particularly from new international customers.

• The SEO efforts resulted in higher rankings for target keywords related to luxury perfumes in Palestine, resulting in increased visibility.

• Positive customer feedback about the ease of use of the new website and the richness of storytelling about the perfumes.

Client Testimonial:

"The new website and branding perfectly capture the essence of our products and brand heritage. We have seen a noticeable boost in both traffic and sales, and customers are more engaged with our story and products than ever before."
— Hashim Herbwi Founder of Al Hashim